Cleatskins shine at SMEX and secure licenses with leading European Soccer Clubs

Cleatskins, the revolutionary compression molded rubber shell that instantly converts sport shoes to street shoes, has secured groundbreaking licenses with Real Madrid, Barcelona and Liverpool, with the help of UK-based agency Pure Sports Marketing.

The news follows a hugely successful Sports Merchandise Exhibition (SMEX) at Wembley in March where Cleatskins won many plaudits, customers/distributors and friends for being the most innovative product and exhibitor on show.

Designed to protect athletes, preserve performance and the longevity of athletic footwear, Cleatskins have pioneered a new category in sporting goods and chose Pure Sports Marketing as the perfect partner to help them penetrate the European market.

Following huge success in the US, the innovative and stylish accessory designed to fit over cleated/studded shoes and quickly and conveniently take athletes from the field to the street - are looking to drive their distribution and popularity in Europe. The new licenses with Europe’s leading soccer teams will enable people to show their colours as well as wear the logo of their team on the Cleatskins over favorite boots.

The unique rubber shell addresses the needs of sports-minded individuals active in soccer, baseball, football, golf and other outdoor sports. Cleatskins conveniently convert cleats or studded boots into street shoes with three sleek designs, Cleatskins Pro, Cleatskins Premier and Cleatskins Golf, each constructed of SKINTEK™ rubber, a revolutionary formulation of compression molded rubber.

Cleatskins Pro features a flexible shell that fits over plastic and rubber cleated footwear, snugly cupping the shoe from the bottom. Cleatskins Pro fits over almost all cleated footwear, including American football, baseball and other studded/cleated shoes, to make it easier than ever before for athletes to step off the playing field and into the next activity. In addition, Cleatskins Premier and Golf offers the same protection and ease of mobility as Cleatskins Pro, but are customised to meet the specific needs of soccer players and golfers, respectively.

Marianne Kay, CEO and President, Cleatskins commented: “Pure Sports Marketing has already helped us generate a great level of exposure for our brand and assisted us to secure licensing deals with some of Europe’s leading soccer clubs – all of which will help expedite our acceptance and growth in Europe.”

“PSM has dramatically increased our coverage throughout Europe, while educating us on the market abroad. We feel most fortunate to have them as part of our team and look forward to continuing to expand our reach with their help and expertise,” added Kay.

To answer the needs of style-conscious sports enthusiasts, Cleatskins are available in a range of versatile colours, enough to complement any shoe, outfit or team strip. All styles are available in youth and adult sizes.

For further information on distribution opportunities in Europe, please contact Darren Phillips at Pure Sports Marketing on +44 (0)1332 866455 or darren.phillips@weknowsport.com.

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