MARKETING

Sport is like no other industry. It’s no coincidence that the biggest stars, celebrities and brands on the planet are from the sporting arena.

This is as much about the marketing of sport as about the popularity of the sport itself. No other industry transcends the boundaries of traditional business and touches as many people as emotively and regularly as sport.

The growth of media and the coverage of sport has fast-tracked the industry into one of the most powerful ways to influence everyday life on a global scale, let us show you how to utilise the power of sport to maximise and leverage your brand.

• Baggies bring in Myhill
• Wenger - We will keep Cesc
• Birthday treat for Anderson
• City complete James coup
• Balotelli talks set for Monday
• Mighty Warriors tame Rhinos
• No new bid for Milner
• Lazio land Garrido
• Athletics: Gold for Turner
• Harry hits back over Parker
• Wane - it's been fantastic
• Fisher hauls in a 61
• Anderson relishes Trent swing
• Friendlies round-up
• Athletics: GB in the medals
• Transfer clockwatch
• Tseng four clear at Birkdale
• King - I have to earn chance
• Roy backs Hughes to shine