MARKETING

Sport is like no other industry. It’s no coincidence that the biggest stars, celebrities and brands on the planet are from the sporting arena.

This is as much about the marketing of sport as about the popularity of the sport itself. No other industry transcends the boundaries of traditional business and touches as many people as emotively and regularly as sport.

The growth of media and the coverage of sport has fast-tracked the industry into one of the most powerful ways to influence everyday life on a global scale, let us show you how to utilise the power of sport to maximise and leverage your brand.

• Gerrard let off the hook
• Storrie takes Pompey pay cut
• Man Utd v AC Milan preview
• Benitez defence for Gerrard
• FA confirm semi-final dates
• Campbell harbours England hope
• No doubting from Thomas
• Fabio looking past scandal
• Mancini - Let's push on
• Wilko: England are improving
• Raqibul retirement rocks Tigers
• Bendtner makes amends
• Williams targets Irish scalp
• Button quietly confident
• Main men in Manchester
• Capello targets last four
• Greats give Poulter boost
• Gatland hails O'Driscoll
• Massa: Alonso's a nice guy
• Windies v Zimbabwe - latest